ZiP/Email Offers Through Content Network
Let me cut the chase and get straight into explaining the CPA tactics here. As many of you would know there are a large number of CPA networks out there. It doesn’t matter which network you are affiliated with, following is a small list of prominent networks (in no particular order):
www.azoogleads.com www.maxbounty.com www.copeac.ocm www.primaryads.com www.neverblueads.com www.pepperjamnetwork.com www.cj.com www.linkshare.com
All networks have a number of zip/email submit offers. These offers pay anywhere between $0.75 – $2 just for submitting zip code or email in the first page. Typically, with right traffic these offers convert better than lead or sale offers.
The problem many affiliates face is sending cheap targeted traffic to these offers to make a profit. Unlike conventional lead offers for which we can spend upto 0.50 – $1 per click, these offers requires cheaper traffic in the range of $0.05 – $0.10 to make profits.
For example, the offer I’m taking here is “Nintendo Wii” offer.
This offer pays out $1.30 per email submit. When setting up a PPC campaign for this offer, affiliates start looking for keywords such as Nintendo wii, free Nintendo wii, free wii etc. For getting top positions for these keywords, you need to pay around $0.25 – $40 cents. I don’t say that you won’t make profits paying that much for these offers, but the profit margin will be low and you need to spend $1 to make $1.30 commission. We are not after this method of doing PPC.
Now brainstorm the demography of a typical user who will be interested in this offer. In this case, I take it as primarily younger male audience. Here is the twist. What I’m going to do now is find 2-5 popular movies liked by this demography of users.
For example let’s take these 2 movies: Spiderman 3 Transformers
Now let’s check the popularity of these movies in Google and their search trends. Open up browser and go to Google Keyword Tool [https://adwords.google.com/select/KeywordToolExternal] and type the movie name in the keyword box. We see that there is quite a lot of search volume for these keywords. This means that there is enough traffic to get from these keywords. Now we know that these movies (Spiderman 3, transformers) are popular enough to get traffic via Adwords.
But instead of using Adwords search network we are going to use only the Content Network option for this campaign. The structure and keywords for the campaign will be:
spiderman 3 spiderman 3 trailer spiderman 3 movie spiderman 3 trailers spider man 3 spider man 3 trailer spiderman 3 the movie spiderman 3 release spider man 3 movie spiderman 3 online
And another similar adgroup for ‘Transformers movie.
What we are going do next is build a landing page where some information of the two movies is given, and the user is asked to vote their favorite movie out of the two.
The landing page reads: “Vote For Your Favorite Movie & Win a Brand New Nintendo Wii!”
Now I guess you have got a clue on what follows. Below the headline two movie image or cd cover followed by a brief description of the movie one of the left and other on the right. Followed by that are two links : “Vote For Spiderman 3”, “Vote For Transformers”.. Both these links forward to the affiliate offer where the user enters their email and you get paid $1.35 for that.
The following example of the landing page will make things clearer for you. With both the links leading the zip/email submit offer with your affiliate link. With the above landing page you could expect around 60-70% click through rates to the offer page and 8 – 20% conversion rates. And of course it depends on how good the offer is and how targeted the movies and the demography are. Lets say you get traffic to the landing page at $0.06 / click.
100 Clicks = $6 75% Click Through to merchant page = 75 Clicks 15% Conversion rate = 11 signups
This equals $15 in commission. It may not seem much at the beginning, once you start tweaking the landing page, the offers you CAN achieve upto 30% conversion rate which will boost your profits. And you should understand that you need to have 3-4 such campaigns to reach $50 – $70/day mark as the traffic from content network will be low. Some times depending on the movies, offer you select you will get lesser traffic – here you should work on adding more campaigns to keep up with the volume.
Once you reach a stage where you get enough traffic, start testing with different titles in the landing page, different offers, movies etc until you receive a good ROI. Once done, these sites will be bringing you consistent earnings for months if not years. Let’s revise the strategy #1 step-by-step:
1 Choose an email/zip submit offer from your CPA network.
2 Identify potential demography of users that will be interested in the offer.
3 Select 2 Movies/TV Show that will interest the user and make a simple landing page with the movie info, movie image etc.
4 Place the ‘Vote For movie’ links which takes the user to your affiliate link.
5 Create 2 adgroups in your Adwords account one for each movie.
6 Create ads within the adgroup that reads to something similar like this:
Like Spiderman Movie? Vote For Your Favorite Movie
& Win a Nintendo Wii, Vote Now!
1 Remember to run the campaign only in the content network.
2 Select only US as targeting area for the campaign. If your offer is valid for UK/CA visitors add them too.
3 Once you start seeing some results, fine tune the headline, images, text in the landing page to improve conversions.
Taking it further: As with any online business strategy the more you stand out from the crowd, the more creative your approach is the more money you will make. Don’t just stick with the above strategy, if you want to scale it up – think out side the box and add your own twist to it.
For example you could make a landing page with just one movie and have something like 1-5 rating for that movie and all the 5 links takes the user to your affiliate link.
You could only target ‘movie name trailer’ keywords in the search network like ‘ transformers trailer’, have a trailer video of the movie in your landing page from youtube of other similar sites and have an option for the visitor to vote for the movie – again the visitor is taken to the affiliate page after rating.
Once you have a solid campaign making money for you you could take it up to other PPC engines and bid low on them running them in search network. Other smaller ppc engines like – MSN, enhance, 7search, searchfeed, clicksor etc.
Another advertising source whih could bring in surge of visitors is adbrite. If you have experience with adbrite and able to find good quality sites sending US visitors, you could try them. I should tell you that not ALL campaigns you do with the method will be profitable, also you should not expect to make $50+/day with just one campaign. Test it with 2-3 such campaigns and keep your good performing campaigns and dump the rest. One campaign I set up is consistently making $12/day profit for almost 40 days now on autopilot. It’s all about finding once such campaign and replicating for success…
All the best…
enjoy making money online..