What Engineers Don’t Know We Don’t Know About Online Marketing

Google Tech Talk (more info below) September 13, 2011 Presented by Patrick McKenzie ABSTRACT Google is in the business of having some of the worlds best engineers build systems which connect businesses to customers. Unfortunately, we engineers often dont understand our systems from the customers point of view. This talk will address challenges businesses face in their online marketing, from the necessity of non-technical ownersstaff implementing it to the disparity in needs between small and…

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